Social Media Management for Real Estate Agents

Stay top of mind with every buyer, seller & past client in your market.

64 branded touchpoints a month on our most popular plan, across every platform your clients and referral partners actually use — without you writing a single caption.

No lock-in contract · Cancel with 30 days notice · You approve every post

Why It Matters

Consistency is everything.

The agents winning on social media aren't posting the best content. They're posting reliably. When someone in your sphere decides to buy or sell — or knows someone who is — they call whoever they've seen most recently.

89%

of sellers choose an agent from a referral or someone they already follow — not from a cold search

97%

of home buyers start their search online — and check out the agent's social presence before calling

64

branded touchpoints a month on the Sold plan — 16 posts, each published to Facebook, Instagram, LinkedIn and Google

How It Works

Three steps. Fifteen minutes of your time per month.

We handle everything — you just approve what goes out.

1

Book a Call

We learn your farm area, your brand, your niche, and your voice. We set up your accounts and branded templates that match your brokerage's look — or your own.

2

Review & Approve

Each month we send you next month's full content calendar — posts, graphics, captions, and hashtags. You review and approve everything in one 15-minute sitting.

3

We Schedule & Publish

Once approved, we schedule everything across all four platforms. Posts go out on time, every time. You get a monthly performance report showing exactly what's working.

What's Included

Content, automation, and lead generation.

Most social media managers stop at posting. We build a system that turns your social presence into a pipeline. Here's everything we do — and which plan each piece starts on.

Every plan Sold & up Top Producer  Anything on a lower plan is included on the plans above it.

Content & Posting

Every post published everywhere. 12 to 20 posts a month depending on your plan.

  • Every post goes to all four platforms — Facebook, Instagram, LinkedIn and Google Business Profile, at no extra chargeEvery plan
  • 12, 16 or 20 posts a month — Listed, Sold or Top ProducerEvery plan
  • Just Listed / Just Sold posts designed same-day when you send us the listingEvery plan
  • All 13 content categories in rotation — never two of the same type back to backEvery plan
  • Branded graphics — your colours, your logo, your headshotEvery plan
  • Monthly content calendar — you approve it all in one sittingEvery plan
  • Fact of the day — 5, 10 or 25 a month by planEvery plan
  • Local market updates with your city's actual numbers — days on market, inventory, price trendsSold & up
  • Neighbourhood spotlights — the streets and pockets you farm, written like someone who lives thereTop Producer

Growth & Reporting

Build your referral network and track what's working.

  • Monthly performance report — reach, engagement, follower growthEvery plan
  • No lock-in contract — cancel with 30 days noticeEvery plan
  • Lender & vendor spotlight posts — tag partners so they share to their audienceSold & up
  • 20 targeted LinkedIn connection requests a month to lenders, attorneys, financial advisors and relocation specialists in your market — starts in month 3Top Producer

5 Landing Pages in Your BioTop Producer

Instagram lets you link up to 5 pages — we build all of them.

  • Get a free home valuation
  • Search homes in your area
  • Book a buyer or seller consult
  • Download a first-time buyer guide
  • Visit my website

Each link feeds into a branded landing page with a form that captures leads and drops them straight into your CRM with automated follow-up.

Comment-to-Lead AutomationTop Producer

Someone comments on your listing post? They're already in the funnel.

  • 1.We set keyword triggers — someone comments "INFO" or "PRICE" on your post
  • 2.The system auto-replies to their comment publicly
  • 3.Sends them a DM with the listing details or your link
  • 4.Adds them to your CRM as a tagged contact
  • 5.AI follows up if they go quiet — and books them on your calendar when they're ready
What We Post

13 content categories. Every audience covered.

We rotate through a strategic mix of post types so your feed never looks like a broken record — and every segment of your sphere stays engaged.

01

Just Listed & Just Sold

The posts that prove you're actually doing deals.

+
Nothing builds credibility like activity. Every listing, every closing, every price improvement gets a branded post designed same-day when you send us the details. "Just Sold" posts double as social proof — they tell your sphere you're the agent getting it done in this market, even when inventory is tight. Send us the address and photos; we handle the rest.
02

Educational & Authority

Position you as the agent your sphere trusts to refer their friends to.

+
The most important category. "What's the difference between pre-approval and pre-qualification", "5 things that kill a home sale during inspection", "what closing costs actually look like", "how earnest money works". This is the content people share to friends who are thinking about buying or selling. High value, high reach, and it builds long-term authority no ad can replicate.
03

Local Market Updates

Your city's real numbers — you become the local data source.

+
Days on market, inventory levels, median price trends, new construction activity — for your actual farm area, not national headlines. Posted monthly with your branding. This is the category that makes you look like the local expert and keeps lenders, past clients, and fence-sitters following you for information they actually need.
04

Celebration & Social Proof

Keys-in-hand photos and first-home stories. The content that gets shared.

+
People do business with people they feel good about. Closing celebrations, first-time buyer milestones, sellers moving on to their next chapter — these build the emotional trust no market stat ever will. They perform especially well on Facebook, where your personal network sees them and thinks of you the moment someone mentions moving.
05

Lender & Vendor Spotlights

Tag a lender. They share it. You reach their entire audience for free.

+
The most underused and most strategically valuable post type. We tag a local lender, inspector, stager, or contractor in a genuinely positive spotlight post. They share it to their audience — instantly introducing you to every one of their followers. Two spotlights per month means 24 referral relationships publicly nurtured per year. This is the referral engine running quietly behind every other post.
06

Personal Brand & Behind the Scenes

People hire people they like. This is how they get to know you.

+
"A day in my life as an agent", "why I got into real estate", "what I learned from my 100th showing", "the listing that almost fell apart — and didn't". Builds the personal trust and likability that makes someone call you specifically rather than just Googling "realtor near me".
07

Myth Busting

"You need 20% down." Reach the people who ruled themselves out.

+
"You don't need 20% down." "You don't have to fix everything before listing." "Zillow's estimate isn't your home's value." "Spring isn't the only time to sell." These perform extremely well because they speak directly to people who self-selected out of the market based on wrong information. High share potential — every share is a warm referral.
08

Local Community

Restaurant recs, events, neighbourhood spotlights. You ARE the local expert.

+
For a real estate agent this category isn't filler — it's positioning. Neighbourhood spotlights, school updates, new restaurants, community events, local sports. Buyers aren't just buying a house, they're buying a location — and you're the person who knows it best. Keeps your not-ready-yet audience engaged until they are.
09

Home Tips, Staging & Maintenance

Value for homeowners who aren't moving — yet.

+
Seasonal maintenance checklists, staging tips that add value, renovation ROI ("does a kitchen remodel actually pay off?"), curb appeal on a budget. This content serves the biggest segment of your audience — current homeowners — and keeps you in their feed for the years between transactions, so you're the obvious call when they finally move.
10

FAQ & Question of the Week

"I get asked this at every showing." Comments boost your reach.

+
"How much do I really need for a down payment?" "Should I sell before I buy?" "What does an agent actually do for the commission?" These drive comments because people always have follow-up questions — and comments are the single highest-value engagement signal for the algorithm. This category is engineered to start conversations.
11

Soft Referral Ask

"Who do you know thinking about moving?" — not salesy, never ignored.

+
Not "hire me" — "who do you know who's thinking about buying or selling in the next 6 months?" A soft referral request that doesn't feel like an ad. We time these strategically after celebration posts — you've just shown a happy client at the closing table, momentum is high, and the ask flows naturally.
12

Call to Action & Sales

Specific, timely, and rare. Roughly 1 in 5 posts — never back to back.

+
The direct sales post — used sparingly and strategically. Roughly 20% of posts maximum. When it appears, it's specific and timely — "inventory in [your area] just hit a 2-year high, if you've been waiting for options this is your window" rather than a generic "call me to buy or sell." Specificity converts. Generic doesn't.
13

Jokes & Humor

A well-timed meme gets shared more than a market report ever will.

+
Realtor humor, house-hunting jokes, "the listing photos vs. the actual house", "you know you're an agent when…" — this content gets shared because it's genuinely entertaining, not because it's selling anything. And the irony? It sells better than your sales posts, because when someone finally needs an agent, they call the one who made them laugh — not the one who lectured them.
Works for Every Agent

Wherever you are in your career.

Whether you just got licensed or you've been closing deals for 20 years, a consistent social presence builds the kind of visibility that keeps your pipeline full.

Keys and miniature house — a new agent's first deals

New agents

Build credibility fast. A professional social presence from day one makes you look established — even before your first closing. Educational and community content fills your feed while you build your book.

Beautiful listed home exterior

Top producers

You've got the track record — now make sure your sphere sees it. Just Sold posts, client stories, and market commentary keep you top of mind with the past clients and partners who already trust you.

Solo real estate professional at work

Solo agents

Full social media management including LinkedIn growth targeting the lenders, attorneys, and relocation specialists in your local referral network — while you're out doing showings.

Real estate team collaborating in the office

Team & brokerage agents

We manage your personal brand on your own social accounts — works alongside your brokerage's marketing without stepping on toes. Your sphere follows you, not your brokerage.

Sample Posts

This is what your feed looks like.

Real branded posts from our real estate content library — rebranded to your colours, your logo, your headshot, and your market.

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Just Listed — minimalist house with modern furnitures, Fauget Property

JUST LISTED 🏡 Minimalist design, modern finishes, and light everywhere you look. Homes like this don't sit long in this market — comment "INFO" and I'll DM you the full details and a private showing link.

❤️ 168 likes  💬 37 comments  ↗️ 21 shares

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Just Sold — Andrew Smith, 20+ years experience, 20+ deals closed

JUST SOLD! 🔑 Inventory just hit a 2-year high — if you've been waiting for options, this is your window. Let's find the right one before someone else does.

👍 142 likes  💬 29 comments  ↗️ 16 shares

ASAndrew Smith | Realtor®Real Estate AgentLinkedIn
Just Sold — another one off the market, another win for my clients

Another one off the market — and another win for my clients. 🏡 In this market, results speak louder than promises. Congratulations to the new owners!

👍 96 reactions  💬 18 comments  ↗️ 12 reposts

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Myth busting — you don't need 20% down to buy a home

"I need 20% down to buy." ❌ This one myth keeps more people out of the market than almost anything else. Some programs let you buy with as little as 5% down. Think you're not ready? Send me a message — you might be closer than you think.

❤️ 251 likes  💬 54 comments  ↗️ 79 shares

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Does a kitchen remodel actually pay off? What actually adds value

Before you spend $40K on a full kitchen remodel, know this: minor updates often return MORE at resale than gut renovations do. 🔧 Fresh paint, new countertops, updated lighting — that's where the value is. Save this before you renovate.

👍 118 likes  💬 26 comments  ↗️ 43 shares

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Question of the week — how much do I really need for a down payment?

QUESTION OF THE WEEK 💬 "How much do I really need for a down payment?" I get asked this at almost every showing — and the real answer might surprise you. Drop your down payment questions below, I'll answer every single one.

❤️ 134 likes  💬 61 comments  ↗️ 14 shares

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Why I became a Realtor — personal brand post

I didn't get into this business for the listings. I got into it for the moment someone gets handed their keys — and realizes it's real. 🔑 Still my favorite part of the job. What's yours been? Tell me below!

👍 187 likes  💬 44 comments  ↗️ 9 shares

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Quick question — know anyone thinking about buying or selling in the next 6 months?

Quick question! 🙋 Know anyone thinking about buying or selling in the next 6 months? A friend, a coworker, someone who just mentioned "we're outgrowing this place"? Send me their name (or just send them my way) — I'll take great care of them.

👍 89 likes  💬 22 comments  ↗️ 11 shares

ASAndrew Smith | Realtor®Real Estate AgentGoogle
Complete real estate services — buying, selling, first-time buyers, relocation, new construction, investment properties

Buy, sell, or invest with local market expertise and a strategy built around your goals. 🎯 Buying · Selling · First-Time Buyers · Relocation · New Construction · Investment Properties. Reach out today.

👁️ 512 views  📞 11 calls  🌐 24 website clicks

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Listing photos vs. reality — realtor humor post

Listing photos vs. reality 😂 "Cozy" = you can touch both walls at once. "Charming" = built in 1962 and proud of it. "Motivated seller" = please, for the love of god, buy this house. Tag someone who's been burned by a listing description!

😂 276 likes  💬 58 comments  ↗️ 92 shares

Us vs. The Competition

More platforms. More features. Lower price.

See how we stack up against two of the biggest social media management companies — and what they don't include. Our column shows the Sold plan, the one most agents choose.

UsJustSoldSocial Competitorsmarcomms.com Competitorfeedbird.com
Monthly price$260/moPlans from $175$325/mo$499+/mo
Posts per month163030
Placements per month (posts × platforms)643030
Platforms includedAll 4, every plan1 (+$10/ea)1 (+extra)
Built for real estate
Just Listed / Just Sold posts (same-day)
Local market update postsSold plan & up
Lender & vendor spotlight postsSold plan & up
LinkedIn outreach (20 connections/mo)Top Producer plan
Landing pages & bio link funnelsTop Producer plan
Comment-to-lead automationTop Producer plan
AI follow-up on leadsTop Producer plan
Monthly performance report
No contract

Competitor pricing as of April 2026, based on 30 posts/month across 4 platforms. Smarcomms: $295 + $30 (3 extra channels). Feedbird: $499 base (30 posts) + additional channels.

FAQ

Questions we hear on every call.

Do I have to approve every post?+
Yes — nothing goes live without your sign-off. Each month we send you the full content calendar in one batch. Most agents review and approve everything in a single 15-minute sitting. If you want changes, we make them before anything is scheduled.
How do Just Listed / Just Sold posts work?+
Send us the address, photos, and key details — we design and schedule the branded post the same day. Listings move fast, so these skip the monthly calendar and go out as soon as you approve them, usually within hours.
What if I don't like a post?+
Tell us and we'll rework it — no questions asked. We'd rather get it right than push something out that doesn't sound like you. Over time we learn your voice and revision requests drop to near zero.
Do you need my social media passwords?+
No. You connect your accounts through our scheduling platform with a few clicks — the same way you'd connect an app to Facebook or Instagram. No passwords are shared at any point.
Will this conflict with my brokerage's marketing?+
No. We manage your personal brand on your own social accounts — completely independent of your brokerage's systems. We can match your brokerage's branding requirements (logos, disclaimers, license numbers) on every post, and it works alongside anything your office is already doing.
How quickly can you start?+
Most agents are fully onboarded within 5–7 business days. That includes the initial strategy call, account setup, branding, and delivery of your first month's content for approval. Once you approve, posts start going out immediately.
Can I still post on my own accounts?+
Absolutely — we encourage it. If you're at a closing or an open house and want to snap a photo, post it. Authentic personal content mixed with our strategic posts makes your feed even stronger. We'll work around anything you post.
Can I cancel anytime?+
Yes. No contract, no lock-in. Just give us 30 days notice and we'll wrap up cleanly. Your accounts, your content, your followers — they're yours. We never hold anything hostage.
Pricing

Four ways to stop thinking about what to post.

Every plan is written, designed and scheduled for you, and published to all four platforms. You approve one batch a month and go back to selling houses.

Sample
Free

One time · no card, no call

Two posts in your colours, with your logo and your photo, so you can see what your feed would actually look like.

  • 2 finished posts
  • Your brand, not a template
  • Yours to keep and post
  • Back to you in 3 business days
Listed
$175/mo

No setup fee · cancel anytime

Twelve posts a month across all four platforms. Consistent, on brand, and off your plate.

  • 12 posts a month
  • Facebook, Instagram, LinkedIn, Google
  • All 13 content categories
  • Just Listed & Just Sold posts
  • 5 facts of the day
  • One approval a month
  • Monthly report
Start Listed
Sold · Most Popular
$260/mo

No setup fee · cancel anytime

Sixteen posts a month, plus the local market data that makes you sound like you actually work here.

  • 16 posts a month
  • Everything in Listed
  • Local market updates, monthly
  • Lender & vendor spotlights
  • 10 facts of the day
  • Full monthly report
Start Sold →
Top Producer
$375/mo

No setup fee · limited spots

Everything in Sold, plus neighbourhood spotlights and somewhere for the interested ones to land.

  • 20 posts a month
  • Everything in Sold
  • Neighbourhood spotlights
  • 25 facts of the day
  • Landing page & bio link funnel
  • Priority turnaround
Talk to us

Every post goes everywhere. One post published to Facebook, Instagram, LinkedIn and your Google Business Profile — so 16 posts a month is 64 placements. Extra platforms cost us nothing, so we don't charge you for them.

Every plan starts with a free digital presence audit — see exactly where you stand online before you commit to anything. Need paid ad campaigns on Facebook and Instagram? We manage that too — book a call to discuss.

Book a Call

Ready to stay top of mind?

Book a free 30-minute strategy call and we'll show you exactly what consistent social media looks like for an agent in your market.

No obligation. No pitch. Just a useful conversation.

We'll reply within one business day to schedule your call.